June 23, 2018

June 23, 2018

There’s a new fab five in the world of sneakers: Deandre Ayton, Marvin Bagley III, Zhaire Smith, Michael Porter Jr. and Rudy Gay. Four rookies and one grizzled vet who have all come to an unfathomable decision. This week, each of these players signed a shoe deal with Puma in hopes of helping bring the German footwear brand back to basketball relevancy for the first time in decades. The leader of this quintet of NBA hoopers? None other than legendary MC, and hustler turned business genius, Jay-Z, who has joined the company as the creative director of Puma’s revitalized basketball division. Jay-Z will have his hand in marketing strategies, as well as product creation, which is already off to a fast start. The day before the 2018 NBA draft, Puma unveiled its first basketball sneaker, the Clyde Court, which will drop at retail on Oct. 1 for $120 a pair. Don’t get it twisted, though. Jay-Z isn’t leaving the music game. He and his wife/creative partner, Beyoncé, recently dropped a joint album called Everything is Love, and it feels like a graduation to the rest of their lives. There are also new trailers for Creed II and the third season of Last Chance U. We’re here for both.


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