BeyGOOD, Beyonce, Coachella, HBCU, Philanthropy -

More Beyoncé gold for HBCUs with new BeyGOOD scholarship initiative The announcement comes days after her Coachella performance

BeyGOOD, Beyonce, Coachella, HBCU, Philanthropy -

More Beyoncé gold for HBCUs with new BeyGOOD scholarship initiative The announcement comes days after her Coachella performance

After Beyoncé’s thrilling Coachella performance, which highlighted the rich culture of historically black colleges and universities (HBCUs), the superstar is going a step further to invest in students of select HBCUs around the country.

Through her BeyGOOD initiative, Beyoncé will award a $25,000 grant to one student at Xavier University of Louisiana, Wilberforce University, Tuskegee University and Bethune-Cookman University. The grants are part of the initiative’s 2018-19 Homecoming Scholars Award Program, which will be awarded to all qualifying students studying literature, creative arts, African-American studies, science, education, business, communications, social sciences, computer science or engineering. Applicants must have a GPA of 3.5 or higher.

This is the second installment of scholarships Beyoncé has awarded to students attending HBCUs. Last April, to celebrate the one-year anniversary of her latest album, Lemonade, Beyoncé launched the Formation Scholars award geared toward helping young women at participating HBCUs who studied creative arts, music, literature or African-American studies during the 2017-18 academic year. The idea of that scholarship was to “encourage and support young women who are unafraid to think outside the box and are bold, creative, conscious, and confident.”

“We salute the rich legacy of historically black colleges and universities,” said Ivy McGregor, director of philanthropy and corporate relations at Parkwood Entertainment, which houses BeyGOOD. “We honor all institutions of higher learning for maintaining culture and creating environments for optimal learning which expands dreams and the seas of possibilities for students.”

Winners are set to be selected by the universities and will be announced this summer.


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