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Design, Entrepreneurship, Sneaker Stories, Style, Tamera Young, WNBA -

Despite never being signed to an endorsement deal by a sportswear brand, veteran Las Vegas Aces forward Tamera “Ty” Young has amassed an insane shoe collection of more than 600 pairs (and counting) while earning the crown as the WNBA’s biggest sneakerhead. Now, she has a shoe of her own. On Tuesday, Young debuts the […]

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Air Jordan, Air Jordan 11, Air Jordan 11 Concord, Chicago Bulls, Michael Jordan, NBA, Sneaker Stories, Style -

Marvin Barias can pinpoint the moment he knew he wanted his first pair of Air Jordans. Growing up on the South Side of Chicago, like many ’90s kids, he idolized Michael Jordan. So much so, he collected almost everything connected to his hero: basketball cards, magazine covers, newspaper clippings. Yet, by high school, Barias still […]

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Nike, Paris Saint-Germain, Sneaker Stories, Soccer -

NEW YORK — From the hardwood of a court to the grass of a pitch, the Jordan Brand is extending its global reach to include football — also known as soccer. The brand has reached a multiyear agreement with Paris Saint-Germain (PSG) for the Jumpman logo to appear on a pair of the French club’s […]

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Black Women, LeBron James, Los Angeles Lakers, NBA, New York Fashion Week, Nike, Sneaker Stories, Style -

It’s been a good summer for LeBron James. In the months since his Cleveland Cavaliers lost in the Finals to the Golden State Warriors, James has made international headlines not only by becoming a Los Angeles Laker but also by opening a public elementary school in his hometown of Akron, Ohio. His Hollywood revolution will […]

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Adidas, Ben Simmons, Damian Lillard, DeMarcus Cousins, Giannis Antetokounmpo, Jayson Tatum, NBA, Nike, Sneaker Stories, Sneakers -

NEW YORK — “It’s about time,” Ben Simmons said with a smile. The 6-foot-10 point guard for the Philadelphia 76ers, and reigning NBA Rookie of the Year, has only been in the league for two years — but in that time he’s had to hold back on which shoes he breaks out on the court […]

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Adidas, Jordan Brand, Li-Ning, Nike, Puma, Sneaker Stories, Sneakers, Style, Tamera Young, Ty Young, WNBA, Women's Basketball -

ATLANTA — The room is the perfect size for an office. Not too big, not too small, a single window, and a closet for storage. Yet Las Vegas Aces forward Tamera Young had other plans for the space when she moved into the house four years ago. She hasn’t been around much, since her basketball […]

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Adidas, Air Jordan, Drake, Nike, Sneaker Stories -

Remember the speculation? That Drake might end his endorsement deal with the Jordan Brand to join Adidas? A few months ago, the Toronto rapper was rocking three stripes in Instagram pics, and courtside at Raptors games, every chance he got. Bow Wow thanked Drizzy for sending him Adidas gear. And even ESPN’s Nick DePaula confirmed […]

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Dallas Wings, Puma, Skylar Diggins, Skylar Diggins-Smith, Sneaker Stories, Sneakers, Style, WNBA -

In the days leading up to June’s 2018 NBA draft, Puma turned heads in an effort to revitalize its basketball division after essentially two decades of irrelevancy. The German sportswear company signed the draft’s two top selections, Deandre Ayton and Marvin Bagley Jr., as well as fellow eventual first-round pick Zhaire Smith, to footwear and […]

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LeBron James, Museums, National Museum of African American History and Culture, NBA, Sneaker Stories, Sneakers -

WASHINGTON — In a single-file line, they trickled into the Oprah Winfrey Theater on the ground level of the Smithsonian National Museum of African American History and Culture (NMAAHC) and took their seats. A group of 59 students from across the country, who had journeyed to the nation’s capital in the heart of the summer […]

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Adidas, James Harden, Sneaker Stories -

On June 25, at the second annual NBA Awards, James Harden was presented with the Maurice Podoloff Trophy as the league’s MVP. In honor of the achievement, Adidas debuted the “Imma Be a Star” ad, narrated by Harden’s mother, Monja Willis, and inspired by a letter he wrote her when he was a kid. The […]

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Branding, Kyrie Irving, Nike, Pepsi, Sneaker Stories, Sneakers, Uncle Drew -

“I know I’m old, youngblood, but you wanna switch sneakers? … You sure you don’t wanna switch?” — Uncle Drew, Chapter 1 of Pepsi Max short film series (2012) NEW YORK — Uncle Drew had the shoes before Kyrie Irving. Well, sort of. By now, it’s no secret that Irving, the five-time All-Star point guard […]

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Air Jordan, Chris Webber, Converse, Harlem, Kyrie Irving, Lil Rel Howery, Lisa Leslie, Movies, Nate Robinson, Reebok, Reggie Miller, Shaquille O'Neal, Sneaker Stories, Sneakers, Uncle Drew -

HARLEM, NEW YORK — Outside the AMC Magic Johnson Harlem 9, two days ahead of the anticipated release of the summer basketball movie Uncle Drew, one parked vehicle stands out from the others. It’s a vibrant orange, yellow, red and tan 1970s-era van — the exact one driven by the movie’s lead character, a 70-something […]

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Education, Jordan Brand, Michael Jordan, Nike, Philanthropy, Sneaker Stories -

On an early June day, as the academic calendar drew to a close and graduation neared, Cyrus Harden decided to leave school a little early. His plan: Change clothes and walk over to one of his part-time jobs to put in some extra hours. College was on the horizon for Harden, so he could certainly […]

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Adidas, Golden State Warriors, NBA Playoffs, Nick Young, Pharrell Williams, Sneaker Stories, Style -

OAKLAND, CALIFORNIA — During media day on the eve of the 2018 NBA Finals, Golden State Warriors shooting guard Nick Young’s face lit up when asked about his most important style decision of the playoffs. “That was,” he said with a smile, “legendary.” The moment occurred during the Western Conference finals against the Houston Rockets. […]

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2018 NBA Playoffs, Houston Rockets, P.J. Tucker, Sneaker Stories, Style -

His reign is already solidified and virtually unchallenged. P.J. Tucker is the NBA’s sneaker king. He has shoes in his collection that hypebeasts can’t even cop, and he actually wears pairs that the biggest sneakerheads in the world wouldn’t even dare to unbox. “With playing basketball and sneakers, there’s no line,” Tucker told Joe La […]

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Adidas, Cleveland Cavaliers, LeBron James, NBA, Nike, Nike Basketball, Reebok, Sneaker Stories, Style -

It was a typical Saturday morning at Nike’s Beaverton, Oregon, global headquarters. A spring day in May 2003 so quiet on the billion-dollar brand’s campus that only mild rumblings hinted at the arrival of such an esteemed guest. Yet, for months, a cohort of employees, designers and top-level executives had been making preparations fit for […]

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Air Jordan, Fred Whitfield, Golf, Harold Varner III, Michael Jordan, Sneaker Stories, Tiger Woods -

Harold Varner III finished at 12 under par at last weekend’s Players Championship, tying for seventh place. It was the 27-year-old’s first top-10 finish in nearly a year, and yet most of the attention from non-hard-core golf fans wasn’t on him winning $331,375. The internet was raving about his shoes. While sinking seven birdies during […]

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Air Jordan, Denzel Washington, He Got Game, Michael Jordan, Movies, Nike, Ray Allen, Sneaker Stories -

This is the first of two stories celebrating the 20-year anniversary of the basketball cult classic He Got Game. The film, directed by Spike Lee and starring Ray Allen and Denzel Washington, hit theaters on May 1, 1998. His IMDb page features nearly two dozen television and film credits. His résumé boasts a Master of […]

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Chicago, Education, Jordan Brand, Michael Jordan, Nike, Philanthropy, Sneaker Stories, Style -

  Rozzie Cribbs never thought he’d make it to the promised land. Growing up on the South Side of Chicago, the idea of being a full-time student on the campus of a four-year university was a seemingly unattainable goal. He hadn’t seen many kids like him ever reach it — and not for a lack […]

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Air Jordan, Julius Erving, Nike, Rasheed Wallace, Ray Allen, Sneaker Stories -

NEW YORK — Together, they boast a combined 8,221 points in 489 career NBA playoff games, with four total championships. During their storied careers in the league, the now-retired Julius “Dr. J” Erving, Rasheed Wallace and Ray Allen always seemed to rise to the occasion in the postseason — and they did so in style, […]

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Adidas, James Harden, Nipsey Hussle, Sneaker Stories, Style -

At Adidas’ 747 Warehouse St. event during 2018 NBA All-Star Weekend, The Undefeated’s Aaron Dodson caught up with Los Angeles Sparks two-time MVP Candace Parker and six-time All-Star James Harden of the Houston Rockets. This two-part series will highlight the connection both players have to Adidas. LOS ANGELES — In the streets of Los Angeles, […]

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LeBron James, NBA, Nike, Sneaker Stories -

LeBron James, the greatest and most outspoken basketball player in the world, is continuing to spread his commitment to social justice through his sneakers. Nike announced a limited-edition release — only 400 pairs (200 black and 200 white) — of James’ “EQUALITY” LeBron 15s, which will be available exclusively in the United States through an […]

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Adidas, Candace Parker, Sneaker Stories, Style, WNBA -

At Adidas’ 747 Warehouse St. event during 2018 NBA All-Star Weekend, The Undefeated’s Aaron Dodson caught up with Los Angeles Sparks two-time MVP Candace Parker and six-time All-Star James Harden of the Houston Rockets. This two-part series will highlight the connection both players have to Adidas. Candace Parker has worn one brand of basketball sneakers […]

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2018 NBA All-Star Game, Adidas, Air Jordan, Damian Lillard, DeMar DeRozan, Devin Booker, Dwyane Wade, Giannis Antetokounmpo, Justin Bieber, Kanye West, Kendrick Lamar, Kyrie Irving, LeBron James, Li-Ning, Nike, Odell Beckham Jr., Quavo, Sneaker Stories, Usher -

LOS ANGELES — The hottest stars on the planet, from the worlds of basketball, entertainment and fashion, descended upon the City of Angels for the 2018 NBA All-Star Weekend. And they brought the hottest shoes they could get on their feet. The festivities of the weekend — from pop-ups from the biggest brands in the […]

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2018 NBA All-Star Game, Cortez Kenny II, Kendrick Lamar, Nike, Sneaker Stories -

LOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown […]

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2018 NBA All-Star Game, H.E.R., Hip-Hop, Kendrick Lamar, Music, Nike, Sneaker Stories -

While Adidas flexed its muscle on All-Star Saturday night, mustering a rare public appearance out of Kanye West, who joined Kid Cudi on stage, Nike held court with its own full-fledged concert headlined by Kendrick Lamar in its Makers of the Game weekend series. The event, though, was about far more than just Lamar. Rapper […]

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2018 NBA All-Star Game, Dwyane Wade, Li-Ning, Sneaker Stories, Style -

Dwyane Wade made quite an entrance through a small, intimate crowd of fans — set to the track of Meek Mill’s “Dreams and Nightmares.” He stood on the stage and accepted the fanfare that some of his biggest fans — many in Miami jerseys bearing his name, some in Chicago jerseys — gave him at […]

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2018 NBA All-Star Game, LeBron James, Mache, Migos, Nike, Quavo, Sneaker Stories, Stephen Curry, Under Armour -

LOS ANGELES — One player in Friday night’s NBA All-Star Celebrity Game will be a little swaggier than everyone else. That drip will be brought to you by Migos’ Quavo, who will take the hardwood in custom Nike LeBron 15s and Under Armour Curry 4s, inspired by the hip-hop supergroup’s No. 1 album Culture II […]

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2018 NBA All-Star Game, Hip-Hop, Jordan Brand, Sneaker Stories, Style -

LOS ANGELES — If you want to cop some kicks, or lay down a hot 16-bar verse, then the Jordan Brand pop-up, called Studio 23, is the place to be during NBA All-Star Weekend 2018. Located just outside of downtown L.A. in Little Tokyo, the two-level space houses the freshest new Jordan products, as well […]

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2018 NBA All-Star Game, Nike, Sneaker Stories -

LOS ANGELES — Tucked away in the Arts District of the City of Angels during NBA All-Star Weekend is a place of creativity, where Nike dares all sneakerheads to be themselves. It’s called Makers Headquarters — a vast warehouse that features a full-size basketball court as well as retail space stocked with shoes and apparel […]

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Kobe Bryant, Nike, Sneaker Stories -

  Kobe Bryant’s career revival in the mid-2000s, at least partially, can be traced back to the arrival of his signature Nike Zoom Kobe 1s. The sneakers made their illustrious debut on Christmas 2005. The ’05-’06 season was quite the roller coaster for Bryant. Although the year would be his final of the controversial yet […]

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Basketball, Cleveland Cavaliers, NBA, Nike, Oklahoma City Thunder, Paul George, PlayStation, Sneaker Stories, Tony Hardman -

Nike just delivered a PG-13 sequel. Nearly a year after presenting Paul George with his first signature sneaker — the PG1, which he donned on the court for the first time on Jan. 12, 2017 — the brand is back with the Nike PG2. On Saturday, George, the Oklahoma City Thunder’s 27-year-old star swingman, unveiled […]

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Crime, Houston Rockets, James Harden, Meek Mill, Michael Rubin, NBA, Philadelphia 76ers, Sneaker Stories, Social Activism -

As the leading scorer in the NBA, one of the many faces of adidas and en route to perhaps his first MVP trophy, Houston Rockets superstar James Harden is used to having all eyes on him. Come Thursday, though, special attention will be paid to his feet as Harden will be rocking custom-made “Free Meek” […]

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